Ita-sha
The Otaku Car
Gunma 2010
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In Japan, Italian cars are called ita sha.
We pronounce the car in the photo in the same way too, but this ita is a slang expression.
It means going deep into the abnormal end of the otaku world.
* Otaku is a Japanese term used to refer to people with obsessive interests,
particularly anime, manga, and video games.
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